Silvertone
The Silvertone brand was introduced by Sears in 1916 with the hand-cranked model 1 phonograph.[1] Beginning in the 1920s, the brand was expanded to include Silvertone radios and again expanded in the 1930s to musical instruments, superseding the previously-used Oxford branding.[1]
A Silvertone model 1 and other early Silvertone products.
In the early 1920s Sears began selling Silvertone radio tubes and batteries, although Silvertone radios decreased in popularity during late 1930s. During World War II, Sears introduced the Silvertone radio antenna for their radio receivers.[1]
